Marketing Manager - Demand Generation

Join our growing team , be our Marketing Manager - Demand Generation!

Position Overview

Manages the marketing activities and programs for the organization. Develops and implements marketing plans to serve the business objectives. Stays abreast of changes in the marketing environment and coordinates market research projects. Selects and manages ongoing relationships with different marketing vendors. May oversees advertising, events and public relations.

A Day in the Life

• Support all aspects of demand generation strategy for execution – including webinars, email campaigns, content marketing, events, digital marketing and advertising, sales enablement, social media, and PR.    
• Maintain up-to-date knowledge of demand generation trends, best practices, and technologies to identify new advertising and demand generation opportunities.  
• Evaluate insights and recommendations to continuously improve program effectiveness, brainstorm and implement creative, innovative, marketing initiatives.  
• Assist in developing the marketing strategy 
• Understand key markets to target, conduct market research and intelligence, and define market segmentation and buyer personas.  
• Monitor changes to the competitive landscape at a macro-level, adjusting where required positioning and messaging.  
• Help the marketing team position the product offering to ensure consistent and differentiated messages that map to buyer need, personas and influencers along a client lifecycle.  
• Work with cross-functional teams in client services, product management, marketing and sales to ensure the alignment and flawless execution of go-to-market strategies that identify routes to market, content offerings, pricing strategy, sales and partner materials and pricing.  
• Support, create and execute marketing campaigns and programs that drive new customer acquisition and sell additional products to existing customers (upsell and cross-sell) through a variety of mediums.  
• Help generate a robust marketing pipeline focusing on the development of Marketing Qualified Inquiries (MQIs), and Sales Qualified Leads (SQLs).   
• Develop and analyze key marketing metrics to ensure campaigns are meeting engagement, retention, and revenue goals. Provide higher level reporting on individual program and campaign performance to senior leadership.  
• Collaborate with Sales to produce relevant content that meets the needs of both prospects and customers.  
• Collaborate with Subject Matter Experts (SMEs) from the product team to build and optimize SEO, SEM and social media strategy for individual product(s) in events market.  
• Assist in developing, writing, and contributing to blog posts and thought leadership content.  

We would love to chat if you have...

Experience 

• • • Bachelor’s degree or equivalent experience required.   
    • Minimum 4-6 years of marketing experience.  
    • Experience using Microsoft Office Suite (Word, Excel, PowerPoint) required.  
    • Experience using and creating reports from customer relationship management tools required (Salesforce – a plus).  
    • Familiarity with digital advertising platforms required (AdWords, AdRoll, LinkedIn – a plus).   
    • Experience using project management or productivity tools preferred (Asana – a plus).  
    • Experience marketing to, working with, or working in associations preferred.   

Other Skills

• • • Organization as a self-starter, with strong interpersonal skills to work effectively and build strong relationships with cross-functional teams and individuals.   
    • Ability to embrace collaboration while working autonomously when necessary.  
    • Aptitude for technology and the ability to connect technical concepts with customer value.  
    • Experience building campaigns, analyzing key marketing metrics, and developing strategy for prospect and existing customer marketing programs.  
    • Strong project management skills with the ability to manage multiple projects and related communications simultaneously.  
    • Strong organizational skills and attention to detail.  
    • Results-oriented focus, striving for quantifiable results that help the business succeed, with willingness to shift plans if necessary, to meet and align to goals.  
    • Demonstrated strong written communication and presentation skills.  
    • Strategic thinking and ability to define and pursue strategic objectives.  

About Us  
Community Brands – leveling the playing field between for-profits and purpose-driven organizations

Community Brands provides a connected network of solutions that enable mission-driven organizations to thrive. Our software powers non-profits, associations, and K-12 schools to engage the people they serve through programs and events, raise funds to enable their mission, and manage their financials and operations. Our family of brands are bound by a common purpose to serve the organizations that make our communities a better place to live. With over 1,600 employees in the US, Canada, UK, Australia, India, and the Philippines, we know that our success is driven entirely by the people of Community Brands. Through professional opportunity, we strive to give each person a clear path to success and personal growth. We embrace diversity and believe that our differences in experience and perspective are the key to our sustained success.

Why work here?

Good People, Doing Good Things: Employees at Community Brands are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

At Community Brands, a great company awaits you... 

• Market-Competitive Compensation 
• Generous Allowances & Benefits 
• Quarterly Performance Bonus 
• Flexible Planned Paid Time Off 
• Annual Leave Credit Conversion 

• Medical Insurance 
• Dependents' HMO Coverage 
• Dental Coverage 
• Comprehensive Life Insurance 
• Casual Environment 

• Purpose-Driven Culture 
• Work-Life Balance 
• Passionate About Community Involvement 
• Equal Opportunity Employer 

All persons hired will be required to: 

• verify their identity, 
• verify they are eligible to work, without sponsorship, in the country they are to be employed in, and 
• complete any required employment eligibility verification form upon hire. 

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